<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">

    <title type="text">Games Eden</title>
    <subtitle type="text">Games Eden:</subtitle>
    <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php" />
    <link rel="self" type="application/atom+xml" href="http://www.gameseden.co.uk/index.php/site/atom/" />
    <updated>2009-06-29T19:44:04Z</updated>
    <rights>Copyright (c) 2009, Administrator</rights>
    <generator uri="http://expressionengine.com/" version="1.6.2">ExpressionEngine</generator>
    <id>tag:gameseden.co.uk,2009:06:25</id>


    <entry>
      <title>Guitar Hero Rock Fest 2009</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/guitar_hero_rock_fest_2009/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.96</id>
      <published>2009-06-25T14:09:00Z</published>
      <updated>2009-06-29T19:44:04Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Event Proceedings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/proceedings/"
        label="Event Proceedings" />
      <content type="html"><![CDATA[
        <p>Date: June 25th, 2009
<br />
Time: 8.00pm to 11.30pm
<br />
Venue: Sidney Sussex College Bar (enter via Porters Lodge opposite Sainsburys.) 
</p>
<p>
<img src="http://www.gameseden.co.uk/images/uploads/GEGHPosterFinalSmall.jpg" style="border: 0;" alt="image" width="260" height="368" align="left" />Participate as individuals or represent your company. Either way, infamy and a place in local games community folklore await as the event will be filmed and the winner awarded legendary status amongst peers. 
</p>
<p>
The Games Eden Guitar Hero team are putting the finishing touches to the event including playlists, scoring and setup so register now to take your seat at history in the making. 
</p>
<p>
Entrance is free to Games Eden members and member company employees.&nbsp; £10 a head to non-members
</p>
<p>
 <a href="http://www.gameseden.co.uk/images/uploads/GEGuitarHeroPoster.pdf">Download this poster</a> and put it up in your office!
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Brains in the Game &#45; Norwich</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/brains_in_the_game_norwich/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.95</id>
      <published>2009-06-04T10:38:00Z</published>
      <updated>2009-06-10T14:14:02Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Event Proceedings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/proceedings/"
        label="Event Proceedings" />
      <content type="html"><![CDATA[
        <h3>The Creative Process, How Do Good Ideas Get Turned Into Fantastic Games?</h3>
<p>
<b>Date:</b> 4th June 2009 
<br />
<b>Time:</b> 6.00 pm to 8.30 pm 
<br />
<b>Organised by: </b>Games Eden and Norwich University College of the Arts 
<br />
<b>Venue:</b> The ‘Stew’ Gallery 40 Fishergate, Norwich, Norfolk, NR3 1SL
</p>
<p>
Speakers from Skillset and leading educators and developers.
</p>
<p>
Brains in the Game provides a tete á tete between educators and developers asking how we can improve the symbiosis between the Games Industry and Education/Training institutions.&nbsp; Games companies and education/training providers will give short presentations and discuss new ways to supply the right kind of talent at the right time. The theme for the evening is the creative process, how do good ideas get turned into fantastic games?
</p>
<p>
The seminar will look at best practice and the barriers that stop Games Developers, Tutors and Students getting together more.
</p>
<p>
Plus Networking over refreshments 
</p>
<p>
This is a free event, but places are limited. Register now: <a href="http://www.gameseden.co.uk/index.php/GamesEden/BrainsintheGame">http://www.gameseden.co.uk/index.php/GamesEden/BrainsintheGame</a>
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Life Without the CD</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/life_without_the_cd/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.88</id>
      <published>2009-05-21T12:16:00Z</published>
      <updated>2009-05-26T10:11:51Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Event Proceedings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/proceedings/"
        label="Event Proceedings" />
      <content type="html"><![CDATA[
        <p>Date:&nbsp; Thu 21st May 2009
<br />
Time:&nbsp; 16:00 - 19:30
<br />
Venue:&nbsp; The Kaetsu Centre, Murray Edwards College, Huntingdon Road, Cambridge
</p>
<p>
With CD on its last legs, how are consumers now getting their hands on game content? The internet continues to transform our lives, but how can commercial digital creativity make the most of opportunities to thrive in the online world?
</p>
<p>
The speakers, all experts in new delivery mechanisms through direct experience, will present and lead us through the fascinating world of online game content delivery. We will be exploring real world success with D2C digital downloads,content delivery to digital communities and the creative and commercial imperatives of social networking and portal sites - where are games headed on the global digital roadmap!
</p>
<p>
Don’t miss this opportunity to be part of a rapidly developing games industry network in the East of England. We have lined up an impressive list of speakers from the Industry to debate the issues. 
</p>
<p>
The event is free to attend, but places are limited and are based on first come first served. <b><a href="http://www.gameseden.co.uk/index.php/register" title="Register now">Register now</a></b> for this event.
</p>
<h3>Agenda</h3><p>
16:00 <b>Registration and Refreshments</b>
</p>
<p>
16:30 <b>Welcome and Introduction - Rob Precious of Geomerics</b>
</p>
<p>
16:40 <b>Going direct: Opportunities, Pathfinders and Pitfalls - Rick Gibson from Games Investor Consulting</b>
<br />
Rick will present the scale, growth and innovation potential of the online gaming market. He’ll describe some leading games companies that are changing the rules, throw the differences between running offline vs. online companies into stark relief, and ask why so few British studios operate in the online world.
</p>
<p>
17:00 <b>Q&amp;A</b>
</p>
<p>
17:10 <b>Self Publishing: A Best Practice Clinic - Alex Chapman from Sheridans the Creative Business Lawyers</b> 
<br />
Alex will present a best practice guide to Self Publishing in the digital era with a particular emphasis on protecting IP.
</p>
<p>
17:30 <b>Q&amp;A</b>
</p>
<p>
17:40 <b>&#8220;We are all assuming the future is online. Is this right?&#8221; - David Braben from Frontier</b>
<br />
David will talk about how increasing online distribution of games is likely to change the games industry, but also challenge the assumption that all games will be sold online in the near future. He will talk in the context of Frontier&#8217;s online-only release of LostWinds, and experience with games sold through conventional retail channels.
</p>
<p>
18:00 <b>Q&amp;A</b>
</p>
<p>
18:10 <b>Presenter Panel Discussion</b>
<br />
Led by Rick Gibson, this will be an open panel session drawing on the panel’s experience and the presentations, leading into lively debate involving the whole audience.
</p>
<p>
18:30 <b>Networking over Coffee/Tea</b>
</p>
<p>
19:30 <b>Event Closes</b>
</p>
<p>
<i>This agenda may be subject to change</i>
</p>
<h3>Speaker Profiles</h3>
<p>
<b>David Braben</b>
<br />
About Frontier - Frontier employs over 200 people, based in Cambridge, UK and is one of the games industry&#8217;s leading independent developers, having built upon the innovative creations of founder David Braben, co-author of the seminal &#8216;Elite&#8217;.&nbsp; Frontier is currently making games for all leading platforms.
</p>
<p>
The studio has received several prestigious BAFTA nominations (e.g. for ‘Dog’s Life’ and ‘Wallace &amp; Gromit in Project Zoo’) in addition to an Academy of Interactive Arts Institute nomination for it’s US PC No. 1 hit ‘RollerCoaster Tycoon® 3’.
</p>
<p>
In October 2007 publisher LucasArts and Frontier released the award winning “Thrillville: Off the RailsTM”, the sequel to their 2006 best-selling original kids title in North America, ‘ThrillvilleTM’.
</p>
<p>
LostWinds®, Frontier’s chart-topping launch title for Nintendo’s WiiWareTM digital game download service won the 2008 Develop Industry Excellence Award ‘Best New IP’.
</p>
<p>
Frontier is working on the eagerly anticipated Xbox®360, PlayStation®3 and PC action thriller ‘The Outsider®’ as well as other exciting, but as yet unannounced, projects.
</p>
<p>
<a href="http://www.frontier.co.uk" title="www.frontier.co.uk">www.frontier.co.uk</a>
</p>
<p>
<b>Games Investor Consulting</b>
<br />
Founded in 2003, Games Investor Consulting specialises in strategy consultancy, market research and corporate finance, typically consulting at board-level on market assessment, corporate strategy, market entry and development, fund-raising, investment and acquisitions. GIC provides specialist analysis of the games industry, authoring or editing a broad range of research reports including the first major report on online gaming in 2004. GIC’s clients include the BBC, RTL, FremantleMedia, Hasbro, Sony Computer Entertainment, Nomura, Jagex and various governmental bodies, amongst others. GIC founded and led the Games Up? campaign, which lobbied government for more support for the UK’s games development industry
</p>
<p>
<b>Alex Chapman of Sheridans</b>
<br />
Alex Chapman is an intellectual property expert and leading lawyer in the interactive entertainment, leisure and creative industries. He has an especially strong reputation in computer games and digital media, with first hand knowledge of the sectors as part of the development teams on a number of successful projects before taking up the law. He now acts for some of Europe&#8217;s top developers and publishers and is regarded by the UK legal directories as &#8220;a star&#8221;, &#8220;worth every penny&#8221; and &#8220;a leading authority on IP law pertaining to computer games&#8221; (Legal 500) and &#8220;an expert in the computer games sector&#8221; rated for &#8220;fighting his clients&#8217; corners well&#8221; (Chambers and Partners). Alex is also listed in Develop Magazine&#8217;s 25 most important people in the UK games development industry. He is also highly regarded across the creative and leisure industries, particularly advising a wide range of clients from brand owners to sports personalities in relation to intellectual property and commercial rights issues. In this area Chambers and Partners comment that Alex “covers the whole spectrum of IP rights brilliantly and goes through
<br />
things in great detail. As software and entertainment media increasingly come together Alex consequently regularly advises, writes and presents on convergence matters.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Tiga Discount for GameHorizon conference</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/tiga_discount_for_gamehorizon_conference/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.92</id>
      <published>2009-05-21T09:06:00Z</published>
      <updated>2009-05-21T09:10:46Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Conferences and Meetings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/conferences_and_meetings/"
        label="Conferences and Meetings" />
      <content type="html"><![CDATA[
        <p>TIGA members can benefit from a special discounted price for the GameHorizon Conference&#8212;which features a heavy hitting line-up of speakers from companies including Sony, Microsoft EA, Quantic Dream and Eutechnyx.
<br />
     
<br />
The conference will take a look at the high-level issues facing industry executives as well as highlighting where the business opportunities will lie in the near future. If you sign up before midnight on Friday 29 May you can get your ticket for the specially discounted price of just £199.
</p>
<p>
The conference will be held in the iconic Sage venue on the Quayside of Gateshead Newcastle, UK on the 23rd and 24th June.&nbsp; There will also be a &#8220;007&#8221; themed party and poker tournament (Texas hold&#8217;em style) for the evening of the 23rd and plenty of opportunity to meet other delegates.
<br />
     
<br />
<b>Speakers  include: </b>                                                                                                         
<br />
<ul><li>David Jones, Creative Director &amp; CEO, Realtime Worlds</li>
<li>Jamil Moledina, Director, Electronic Arts / EA Partners  </li>
<li>Mark Rein, Vice President, Epic Games  </li>
<li>Guillaume de Fondaumiere, Quantic Dream  </li>
<li>Charles Cecil, Managing Director, Revolution   </li>
<li>Ian Livingstone, Creative Director, Eidos (conference host)  </li>
<li>Peter Edward, Director, PlayStation Home Platform</li></ul>
<p>
To benefit from this discount go to <a href="http://www.gamehorizonconference.com" title="www.gamehorizonconference.com">www.gamehorizonconference.com</a>  and use the promo code ghc_tigmem09  or call Carri Cunliffe on 07881 833 443 to arrange to be invoiced.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Free entry to AI &amp;amp; Games Technology Research Network</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/free_entry_to_ai_games_technology_research_network/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.93</id>
      <published>2009-05-19T09:11:00Z</published>
      <updated>2009-05-21T09:13:52Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Conferences and Meetings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/conferences_and_meetings/"
        label="Conferences and Meetings" />
      <content type="html"><![CDATA[
        <p><b>Date: </b>Tuesday 2nd June 10am – 6pm
<br />
<b>Venue:</b> Dana Centre, Science Museum, SW7 (Nearest tube: South Kensington / Gloucester Road)
</p>
<p>
TIGA has negotiated a special day and free entry for its members to the AI and Games Technology Research Network with a TIGA open session in the afternoon as part of the event programme.
<br />
  
<br />
All TIGA members are invited for the whole day with a special programme for the AI and Games professionals of keynote industry and academic speakers, networking and ‘open mic’ sessions.&nbsp; The day will end with a sponsored reception at Imperial College (guests welcome) supported by CITIN.&nbsp; This is great chance to discuss the issues that matter to you with industry professionals and leading academics.
<br />
 
<br />
TIGA members should register at: <a href="http://www.aigamesnetwork.org/main:events:2ndnetworkevent" title="http://www.aigamesnetwork.org/main:events:2ndnetworkevent">http://www.aigamesnetwork.org/main:events:2ndnetworkevent</a>
<br />
 
<br />
This year the AI and Research Network has joined with the Game 09 event at Imperial College on the June 1st, to create 2 days of seminars, demonstrations and networking opportunities specially for the industry. TIGA members can register for those events at <a href="http://www.doc.ic.ac.uk/game/" title=" <a href="http://www.doc.ic.ac.uk/game/">http://www.doc.ic.ac.uk/game/"></a> <a href="http://www.doc.ic.ac.uk/game/">http://www.doc.ic.ac.uk/game/</a></a>
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Guardian reports onj Games Industry &#8220;brain drain&#8221;</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/guardian_reports_onj_games_industry_brain_drain/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.94</id>
      <published>2009-05-18T09:14:00Z</published>
      <updated>2009-05-21T09:17:23Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>The Guardian reports on the <a href="http://www.guardian.co.uk/technology/2009/may/18/computer-games-designers-tax-breaks" title="UK's games industry demands action to stop brain drain">UK&#8217;s games industry demands action to stop brain drain</a>
</p>
<p>
As top designers are lured away by rivals offering lifestyle incentives and tax breaks, the communications minister, Lord (Stephen) Carter, is considering options for assistance.&nbsp;
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Brains in the Game</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/brains_in_the_game1/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.91</id>
      <published>2009-05-14T18:13:00Z</published>
      <updated>2009-05-19T09:56:29Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Event Proceedings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/proceedings/"
        label="Event Proceedings" />
      <content type="html"><![CDATA[
        <p><b>Date: </b>14th May 2009
<br />
<b>Time:</b> 5.00 pm to 8.00 pm
<br />
<b>Venue:</b> Film, Media and Music Building, Room 2B05, University of Hertfordshire, College Lane, Hatfield, AL10 9AB
</p>
<h3>Speakers and Topics include:</h3><p>
<b>The games industry -  Jon Hare</b>
<br />
Jon has worked on over 60 games in the last 25 years on over 20 formats from Sinclair Spectrum to X-Box360. 10 of these games have reached number 1 in the UK games charts. 
</p>
<p>
He is best known for his time as co-founder of legendary computer Games Developer Sensible Software (1986-1999) with whom he designed and developed games such well known as Sensible Soccer, Cannon Fodder and Wizball. Sensible Software was twice voted developer of the year for the prestigious Indin Awards. 
</p>
<p>
For the last 10 years he has been a game design and business development consultant in the computer games sector for a number of international games developers such as Bitmap Brothers, Elixir Studios, Monumental, Tower Studios, In2games, Nikitova, Atomic Planet, Sobee, Acony, E-Play and Nice Tech and publishing companies such as Codemasters, THQ and Sony.
</p>
<p>
In addition Jon frequently performs numerous media, public speaking and educational roles for such corporate bodies as BAFTA, The British Consulate, GDC and numerous television and radio channels, websites and magazines.
</p>
<p>
<b>How to start a company - John McMillan</b>
<br />
Head of McMillan Technology, John is responsible for bringing high tech products to market. John has created and run numerous high tech companies in the last 25 years.&nbsp; He has helped Universities market their intellectual property.&nbsp; 
</p>
<p>
He is President of the Sudbury Chamber of Commerce and he chairs the Collaborate2Innovate group - an initiative designed to help technology companies in the eastern region increase opportunities through networking.
</p>
<p>
<b>Plus Networking over refreshments</b>
</p>
<p>
This is a free event, but places are limited. Register now: <a href="http://www.gameseden.co.uk/index.php/BrainsintheGame">http://www.gameseden.co.uk/index.php/BrainsintheGame</a>
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Self Publiishing Seminar</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/self_publiishing_seminar/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.90</id>
      <published>2009-04-27T21:29:00Z</published>
      <updated>2009-04-27T21:36:51Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Conferences and Meetings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/conferences_and_meetings/"
        label="Conferences and Meetings" />
      <content type="html"><![CDATA[
        <p><b>Date:</b> Thursday, 28th May
<br />
<b>Time:</b> 5:30pm for 6pm
<br />
<b>Venue:</b> Sheridans, Whittington House, Alfred Place, WC1E 7EA
</p>
<p>
Self publishing is becoming increasingly popular and available. As new platforms and routes to market emerge, so the opportunities grow, both for established games devfelopers and new entrants into the industry. However, self-publishing also has its risks.
</p>
<p>
This seminar, hosted by <a href="http://sheridans.co.uk" title="Sheridans ">Sheridans </a>and <a href="http://www.tiga.org/" title="Tiga ">Tiga </a>and featuring guest speakers from platforms that make self-publishing a viable option, will go through the opportunities and advantages of self-publishing and provide a road map to avoid the pitfalls. It is an essential event for anyone interested in self publishing.
</p>
<p>
Please rsvp to events@sheridans.co.uk to reserve your place.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Jagex joins Tiga</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/jagex_joins_tiga/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.89</id>
      <published>2009-04-15T16:16:00Z</published>
      <updated>2009-04-15T16:18:29Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>Jagex Ltd, the UK’s largest independent games developer, was unveiled today as the newest member of Tiga, the UK’s game developer trade body. 
</p>
<p>
The Cambridge based games studio, which is best known for the free-to-play MMO <a href="http://RuneScape.com" title="RuneScape.com">RuneScape</a> and most recently <a href="http://Funorb.com" title="Funorb.com">Funorb.com</a>, has joined Tiga to support Tiga’s valuable work promoting the games industry in the UK. “As one of Britain’s largest games developers we are delighted to support Tiga” said Mark Gerhard, Jagex CEO. “We passionately believe that the UK is one of the leading development communities in the world and by joining Tiga we hope to assist them in raising the profile of UK game developers and crucially to ensure that the UK remains a great place to make games. I urge all game developers to join Tiga to help make the UK the best place in the world to do games business.” 
</p>
<p>
Richard Wilson, Tiga&#8217;s CEO, added: &#8220;Jagex is one of the most successful game developers in the world, not just the UK. Jagex has developed extraordinarily popular games and is at the leading edge in terms of online safety and security. 
</p>
<p>
“Jagex’s decision to join our trade association is a massive endorsement of Tiga’s new strategy: to campaign for developers in political circles, to maximise the industry’s media profile and to develop services that reduce Tiga members’ costs and strengthen their commercial opportunities. I look forward to working with Jagex in the cause of serving the UK games development sector.” 
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Cambridge firms&#8217; strong show in San Francisco</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/cambridge_firms_strong_show_in_san_francisco/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.84</id>
      <published>2009-04-02T09:09:00Z</published>
      <updated>2009-04-02T09:11:48Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>OVER the last week, thousands of game developers from all over the world have descended upon the Moscone exhibition centre in San Francisco to discuss their latest game projects and discover the creative possibilities of new digital technologies.
</p>
<p>
From small creative applications for iPhone to huge and ambitious next generation console projects, computer games are becoming ubiquitous and GDC is the place where creative digital technology is scrutinised and debated among the leading lights and wannabes of the ever-growing game development business.
</p>
<p>
The Cambridge game development community is well represented at GDC. More than 30 delegates are attending the show from companies such as
<br />
Sony studios, Zoonami, Gameware, Ninja Theory, Geomerics, Frontier, Universally Speaking and Jagex.
</p>
<p>
Most of these companies are members of Games Eden, the Cambridge-centred, regional game development networking organisation. Games Eden hosted an event at GDC on Wednesday March 25, with the intention of introducing our 800 employee-plus local creative digital entertainment hub to the wider global game development and publishing community.
</p>
<p>
By all accounts, Games Eden, supported by sponsorship from EEDA, EEI, Screen East and FDMX is starting to bring recognition to the Cambridge region as a centre of games industry excellence.
</p>
<p>
Game products such as Runescape, Heavenly Sword, Wallace and Grommit, the advanced middleware solution Enlighten from Geomerics and the augmented reality technologies delivered by Gameware to the CBBC gameshow BAMZOOKi are all helping to build a burgeoning digital creative community in the region.
</p>
<p>
Support companies such as Universally Speaking are building businesses providing translation, localisation and product testing services to this new growth area.
</p>
<p>
In some part, the establishment and growth of interactive software businesses is due to the prior existence of game computer manufacturers Sinclair and Acorn.
</p>
<p>
Of course, Cambridge is also home to a strong range of technology companies including ARM, CSR, Broadcom, Microsoft, Motorola, Nokia and Sony.
</p>
<p>
Building the infrastructure to support a world-class creative digital community is supported at Government level in France, Canada, Australia
<br />
and Korea.
</p>
<p>
The Games Eden group has grown organically to become one of the largest creative technology hubs in the UK.
</p>
<p>
Let&#8217;s hope that this area of growth in an otherwise bleak economic landscape is nurtured and harnessed for the benefit of our region.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Screen East seeks MoCap Studio tender</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/screen_east_seeks_mocap_studio_tender/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.83</id>
      <published>2009-03-30T20:16:00Z</published>
      <updated>2009-03-30T20:21:50Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>Screen East are seeking a team of consultants to produce a business case for a Performance Capture studio facility that will be a centre of excellence servicing the high quality technically demanding feature film, television, commercials and computer games industry by the provision of world class performance and motion capture facilities and services.&nbsp; 
</p>
<p>
Performance capture is an advanced form of motion capture, motion tracking, or ‘mocap’ as it is sometimes called which includes the capture of facial expressions, fingers, subtle expressions and audio performance. It is used in military, entertainment, sports, and medical applications. In filmmaking it refers to the recording of actions of human actors, and using that information to animate digital character models in 3D animation.
</p>
<p>
The feasibility study should provide a detailed business case for the development of a performance capture facility.
</p>
<p>
The feasibility study should evaluate and make recommendations in the following areas:
<br />
<ul><li>The value of the performance capture market in the UK and worldwide for the last 5 years</li>
<li>The number of companies supplying performance capture services in the UK and key sites worldwide with details of revenue and profitability for this sector for the last 5 years</li>
<li>An analysis of the performance capture and computer generated character market worldwide analysed by the following sectors:
<br />
<ul><li>Computer Games</li>
<li>Commercials</li>
<li>Broadcast </li>
<li>Feature Film</li></li></ul>
<li>The analysis should identify the studios that are part of Visual Effects companies such as Weta, ImageMoversDigital, Imageworks and the market share of these companies   </li>
<li>The potential supply chain benefits arising from a Performance Capture Studio in the East of England</li>
<li>The academic specialism’s in the region that could be aligned to the facility</li></ul>
<p>
Should the feasibility study prove that there is an opportunity for a performance capture studio in the UK, it would seek to provide:
<br />
<ul><li>A professional studio facility for performance capture</li>
<li>A production entity to develop a ‘pipeline’ of commercial feature films using performance capture</li>
<li>A consultancy service which will connect the East of England as a centre of excellence to motion capture studios and facilities in the UK, Europe and internationally</li>
<li>Links to Higher Education and university research programmes to develop knowledge transfer</li>
<li>Education, training and the arts to connect performance capture to other appropriate areas of the creative and media industries</li></ul>
<p>
Those firms wishing to be considered should provide tenders in response to the full Feasibility Study brief to Christine Woods at Screen East, 2 Millennium Plain, Norwich, NR2 1TF by 12.00 noon GMT on Wednesday 1st April 2009.
</p>
<h4>Title of Notice</h4><p>
Performance Capture Studio – Feasibility Study
</p>
<h4>Reference Number</h4><p>
Screen East Tender No 01 March 2009
</p>
<h4>Regions – where goods / services / works are to be supplied / conducted</h4><p>
Cambridge (Cambridgeshire), Leavesden and Elstree (Hertfordshire) in the East of England
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Tiga issues call to action</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/tiga_issues_call_to_action/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.82</id>
      <published>2009-03-18T22:05:00Z</published>
      <updated>2009-03-24T22:55:27Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>Tiga, the UK’s games developers’ trade association, today called on all businesses in the games industry to write to the Chancellor of the Exchequer and to the Secretaries of State for Business, Enterprise and Regulatory Reform and Culture, Media and Sport, to urge them to introduce a tax break for games production. Letters should be sent well before the Budget, currently scheduled for April 22nd 2009.
</p>
<p>
Richard Wilson, CEO of Tiga, said, “Tiga has advanced the case for a tax break for games production with the Government, with the principal Opposition parties and in the media over the last year. Our latest survey of Tiga members shows that 85% of developers support a tax break for games production. 
</p>
<p>
“In the run up to the Budget on April 22nd, the games industry needs to emphasise to the Government how vital it is to introduce a tax break for games production. With a 20% tax break for games production in place, similar to the European Union approved scheme in France, the UK games industry can expect to remain one of the leading centres for games development in the world. If the Government fails to adopt this measure one of the UK’s critical knowledge economy sectors will contract, more creative jobs will be lost overseas, and our leading position in the global games development industry could be lost.
</p>
<p>
“So today Tiga is encouraging all games developers and other businesses involved in the games industry to write to Alistair Darling MP, the Chancellor of the Exchequer, Lord Mandelson, the Secretary of State for Business, Enterprise and Regulatory Reform and Andy Burnham MP, the Secretary of State for Culture, Media and Sport, to urge them to introduce a tax break for games production in the April Budget.”
</p>
<p>
The addresses of the Chancellor and the two Secretaries of State are set out below:
</p>
<p>
Rt Hon Andy Burnham MP
<br />
Secretary of State for Culture, Media and Sport
<br />
Department for Culture, Media and Sport
<br />
2-4 Cockspur Street
<br />
London
<br />
SW1Y 5DH 
</p>
<p>
The Rt. Hon. Alistair Darling
<br />
Chancellor of the Exchequer 
<br />
HM Treasury
<br />
Horse Guards Road
<br />
London 
<br />
SW1A 2HQ
</p>
<p>
Rt. Hon. Lord Mandelson
<br />
Secretary of State for Business, Enterprise and Regulatory Reform 
<br />
Department for Business, Enterprise &amp; Regulatory Reform
<br />
1 Victoria Street
<br />
London 
<br />
SW1H 0ET
</p>
<p>
Read <a href="http://www.gameseden.co.uk/images/uploads/SoS_March_10th_2009.pdf">the letter sent by Tiga to Lord Mandelson</a>. (PDF)
<br />
<a href="http://www.gameseden.co.uk/images/uploads/Draft_letter_for_Tiga_members,_March_10th_2009.doc">Download a Word document template</a> of a letter to send to Lord Mandelson, Alistair Darling and Secretary of State Burnham.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Brains in the Game</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/brains_in_the_game/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.78</id>
      <published>2009-03-12T19:54:01Z</published>
      <updated>2009-03-24T09:32:51Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Event Proceedings"
        scheme="http://www.gameseden.co.uk/index.php/site/category/proceedings/"
        label="Event Proceedings" />
      <content type="html"><![CDATA[
        <p><b>Date: </b>12th March 2009
<br />
<b>Time:</b> 11.45 am to 3.15 pm
<br />
<b>Venue:</b> South East Essex College, Luker Road Southend (<a href="http://www.southend.ac.uk/sites/travel.html" title="Directions" target="_new">Directions</a>)
</p>
<p>
Speakers and Topics include:
<br />
<ul><li><b>Keynote speech: Clare Kitson</b><br />Clare has been the commissioning Editor for Chanel Four and is the author of publications British Animation ‘The Channel 4 Factor&#8217; &amp; Yuri Norstein and Tale of Tales Animators Journey. Over the years Clare Kitson has been the champion of animation as an autonomous individual voice on British television. She was responsible for raising the profile of UK animation and moving image on an international level. She has also been the programmer for the National Film and theatre for channel four and head of animation for Channel Four.<br />
<br />
</li>
<li><b>The Games Industry: Jon Hare</b><br />Jon Hare is one of the most highly rated games designers in Europe having designed over 60 games in the last 25 years on over 20 formats from Sinclair Spectrum to X-Box360. 10 of these games have reached number 1 in the UK games charts.
<br />
<br />
<br />
He is best known for his time as co-founder of legendary computer Games Developer Sensible Software (1986-1999) with whom he designed and developed games such well known as Sensible Soccer, Cannon Fodder and Wizball. Sensible Software was twice voted developer of the year for the prestigious Indin Awards.
<br />
<br />
<br />
For the last 10 years he has been a game design and business development consultant in the computer games sector for a number of international games developers such as Bitmap Brothers, Elixir Studios, Monumental, Tower Studios, In2games, Nikitova, Atomic Planet, Sobee,  Acony, E-Play  and Nice Tech and publishing companies such as Codemasters, THQ and Sony.<br />
<br />
In addition Jon frequently performs numerous media, public speaking and educational roles for such corporate bodies as BAFTA, The British Consulate, GDC and numerous television and radio channels, websites and magazines.<br />
<br />
</li>
<li><b>How to start a company , John McMillan</b><br />Head of McMillan Technology, John is responsible for bringing high tech products to market. John has created numerous high tech companies in the last 25 years.</li></ul>
<p>
Plus Networking over refreshments
</p>
<p>
You can <a href="http://www.gameseden.co.uk/index.php/GamesEden/register" title="register">register for this free event here</a>.
</p>
<h3>Agenda:</h3>
<p>
11.30    Registration
<br />
12.00    Keynote speech, Clare Kitson, Channel 4
<br />
  1.00    Lunch and networking
<br />
  1.30    Introduction to afternoon session - Nigel Smoothy, South East Essex College
<br />
 1.35    The Games Industry - Jon Hare
<br />
 1.55    How to start a company,  John  McMillan
<br />
  2.25    Discussion panel
<br />
  2.45    Networking
<br />
  3.15    Close
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Research shows UK Games Industry held back by tax, finance and skill shortages</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/research_shows_uk_games_industry_held_back_by_tax_finance_and_skill_shortag/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.81</id>
      <published>2009-03-11T21:57:00Z</published>
      <updated>2009-03-24T22:03:56Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>New research conducted by games development industry body TIGA shows that the UK games development sector is a highly skilled and successful industry that exports games all over the world. However, the UK games industry is being held back by the Government’s tax regime, skill shortages, and a lack of finance.
</p>
<p>
The research, based on a survey of games businesses, looks in detail at the state of the UK video games development sector at a time when the UK is falling down the world rankings. Until 2006, the industry was the third largest in the world based on revenue. However, the UK slipped to fourth position in 2007 and is expected to fall to fifth place in 2009. This is primarily because of the substantial support given by overseas governments to their video games industries in comparison to that given by the UK Government.
</p>
<p>
The UK development sector is highly experienced, well qualified and export driven. 48% of developers have been in business for six years or more. 60% are qualified to degree level and in some firms the figure rises to 80% and above. On average 46% of a developers’ turnover is generated through the export of games.
</p>
<p>
Commentating on the state of the industry, Dr Richard Wilson, CEO, Tiga said, &#8220;The UK games development sector is an industry of the future. It is a highly skilled, knowledge based industry that has huge potential. However, the significant support overseas governments give to their games industries puts the UK games industry at a severe competitive disadvantage. This factor, coupled with difficulties in sourcing finance and skill shortages, are currently barriers to growth and must be addressed.&#8221;
</p>
<h3>Government support</h3>
<p>
The research looked at the main barriers to growth over the last 12 months. 41% cited foreign government subsidised competition and 31% said the domestic tax burden on business was a problem.
</p>
<p>
Dr. Richard Wilson commented, &#8220;The UK games development industry is competing with one hand tied behind its back. Competitor countries from Canada and the USA to France and South Korea are benefiting from government support, most notably tax breaks. This puts the UK at an immediate disadvantage.&#8221;
</p>
<p>
When asked what Government policies could help their business, 85% backed tax breaks for production, 77% recommended more liberal R&amp;D tax credits, 51% called for lower corporation tax and 50% advocated lower rates of national insurance contributions.
</p>
<p>
Dr. Richard Wilson said, &#8220;If we want the UK games industry to remain in the premiership the Government must act. An announcement in the 2009 Budget to introduce a 20% tax break for games production would be a welcome start. This is similar to the EU approved French regime that applies to games that pass a cultural test. With a tax break of this kind in place, an additional £220 million could be invested, creating a further 1,600 high quality jobs over five years. This tax measure would also help to level the international playing field. If the Government sits on its hands and does nothing, investment in the industry could fall by up to £180 million and nearly 1,700 jobs could be lost over the same five year period.”
</p>
<h3>Finding finance</h3>
<p>
The research found that 86% of developers rely on their own resources, cash flow and retained profits to fund their operation. Games developers are aware that this limited source of finance is impeding growth with 60% wanting a greater availability of finance. At present alternative financial options are limited. 
</p>
<p>
Paul Gardner, head of computer games at law firm Osborne Clarke and report sponsor commented, &#8220;Even before the current economic malaise, it was difficult for developers to raise independent finance. Where finance has been raised, the majority of arrangements involve a publisher guaranteeing repayment of the development costs.
</p>
<p>
&#8220;For most, a deal with a publisher is the only option. Developers therefore fund increasing amounts of work themselves to secure publishing deals. Understandably, few publishers finance projects outside of established genres and, equally understandably, those that do expect to own the intellectual property rights.&#8221;
</p>
<p>
The Government must enable the UK’s creative and cultural industries to achieve their potential to help counterbalance the downturn in manufacturing and financial services. The brilliant achievement of Slumdog Millionaire in winning 7 awards at the BAFTAs and 8 awards at the Oscars demonstrates the inherent potential of the UK’s creative sectors.
</p>
<p>
The finance for Slumdog Millionaire was raised from Film 4, Celador and a UK Government tax credit.&nbsp; The director of the film, Danny Boyle, has acknowledged that the ability to fund the production of this film independent of a major company provided the creative and budgetary freedom that has made the film such a success. Indeed, the UK film industry would be 75% smaller without Film Tax Relief.
</p>
<p>
Just as Film Tax Relief plays a critical role in strengthening the UK film industry, so a tax break for games production would encourage the growth of the UK video games industry. Significantly, whereas UK Film Tax Relief costs HM Treasury £600 million over five years, a French style tax break for games production would cost only £150 million over five years.
</p>
<p>
Paul Gardner added, &#8220;The future for the video games industry remains good. Not only is the UK home to a significant pool of creative and technical talent, new opportunities for developers, such as the growth in online gaming and digital distribution, are emerging.
</p>
<p>
&#8220;However, many developers will only be able to thrive and take advantage of these new opportunities if new finance models become available. At present, it is hard to see how this can happen without a tax break for game production.&#8221;
</p>
<h3>Finding the right people</h3>
<p>
Of those surveyed, 63% had faced skill shortages in the last 12 months. Of those developers who have experienced skill shortages, finding programmers was the most challenging position to fill with 74% finding it hard to fill programmer vacancies.
</p>
<p>
When asked about the cause of the skill shortage, 88% believed the problem was a lack of skills, experience or qualifications. 70% said that greater availability of skilled labour would help their business.
</p>
<p>
Richard Wilson, CEO of Tiga, said, “Ultimately, the skill shortages that are holding back the games industry will only be surmounted by improving standards in mathematics and sciences in schools, thereby increasing the potential supply of skilled people available for work in the games industry. Stronger financial incentives to attract the best graduates to teach in schools are part of the solution. The national curriculum should also be made more flexible to give schools the freedom to teach subjects such as computer science. A career in the video games industry should be promoted in school, not least to encourage more young people to stick with science, technology, engineering and mathematics subjects.
</p>
<p>
“In higher education, tuition fees for mathematics and computer science students should be reduced in order to increase the supply of graduates in these areas. Additionally, our universities must be adequately funded. Cuts in computer science courses should be reversed.
</p>
<p>
“The Government should also consider establishing a Tiga managed Games Education Fund which could promote industrial secondments, research fellowships, and education outreach and knowledge transfer programmes. This would not only strengthen links between developers and academia. It would also help to enhance the competitiveness of the UK games development sector.”
</p>
<p>
For more information, please contact:
<br />
, CEO, Tiga, M: +44 (0) 7875 939643
<br />
, head of computer games, Osborne Clarke, T +44 (0)207 105 7066
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Tiga launches guide to career paths in games development</title>
      <link rel="alternate" type="text/html" href="http://www.gameseden.co.uk/index.php/site/tiga_launches_guide_to_career_paths_in_games_development1/" />
      <id>tag:gameseden.co.uk,2009:index.php/1.80</id>
      <published>2009-03-09T23:27:00Z</published>
      <updated>2009-03-09T23:29:04Z</updated>
      <author>
            <name>Administrator</name>
            <email>lisa@lisadearaujo.com</email>
                  </author>

      <category term="Industry News"
        scheme="http://www.gameseden.co.uk/index.php/site/category/industry_news/"
        label="Industry News" />
      <content type="html"><![CDATA[
        <p>Tiga has launched a Guide to Career Paths in Games Development. The guide informs pupils and students what qualifications and skills they need to work in the industry to become a game designer, artist, animator, programmer, sound designer/audio programmer, tester and producer.
</p>
<p>
Richard Wilson, CEO of Tiga, said, “A career in games development offers great opportunities. The UK games development sector is a world class industry. A career in the industry is rewarding: average salaries exceed £30,300 per annum, which is above the national average of £25,000. Developing games is intrinsically innovative, creative and satisfying.
</p>
<p>
“There are a variety of jobs and career paths within the games development sector. Artists, animators, graphic artists, designers, computer programmers and designers, testers and production managers all have a role to play. Tiga’s Guide explains what qualifications and skills an individual needs to work in one of these positions.
</p>
<p>
“Despite the current economic downturn, developing games still offers a stimulating, rewarding and challenging career path in an industry that is set to become the Hollywood of the 21st century. Our Guide shows how you to join this successful and pioneering sector.”
</p>
<p>
To view the guide please visit <a href="http://www.tiga.org" title="Tiga's website">Tiga&#8217;s website</a>.
</p> 
      ]]></content>
    </entry>


</feed>