Assets

The Agenda can be downloaded as a PDF here.

View Video Presentations of the Speakers:

Chris Deering, parts one and two

The following Speakers have provided their presentations for download (click links for PDFs):

New Opportunities in Media Convergence - Chris Deering

Entertainment sells – delivering real value from interactivity - Tor Mclaren and Alex Wrottesley

Additional Photos from the event:

Converged Media set on Flickr

Converged Media: Another Games Growth Opportunity

Date: Wednesday 6th February 2008 - 2pm to 5pm
Venue: Jesus College, Cambridge

Event Proceedings

The Games Eden project exists to support the digital games entertainment community in the East of England and to establish a lasting network to inform and discuss the latest developments and opportunities in the industry. It is a platform for like-minded companies to exchange ideas and experiences. 

On 6th February 2008, this event debated issues crucial to the games industry: 

• As the boundaries between telephony, technology, music, film, games, TV, advertising and real world events blur; will interactive entertainment be the main driver of communication media convergence?
• Converging media demand effective and compelling consumer entertainment. Do video game developers need to re-think the way that games are enjoyed, delivered and perceived?

This event was designed for those active in the wider gaming industry that want to discuss current hot topics. We lined up an impressive list of speakers from the industry to debate the issues. 

Speakers

Mike Dicks is Head of Interactive at the cross-platform production company Somethin’ Else. As well as being the largest independent radio producer in the UK and a top ten producer of TV entertainment, they also make award-winning interactive entertainment (including web media, games and mobile content), and syndicate radio to over 65 countries. Clients include broadcasters, brands, agencies, telecommunications companies and publishers in both private and public sectors. Mike has been involved in a wide range of multiplatform projects, including a Web-to-TV-to-Game project called Fightbox, an interactive soap opera called Wannabes and a peer to peer racing system for Scalextric. Prior to Somethin Else, Mike was Head of Development at Illumina Digital. 

Chris Deering was Head of Sony Computer Entertainment Europe. He was the man behind the very successful PlayStation and PlayStation 2 in Europe and, through his Chairmanship of the Edinburgh Interactive Festival, he is a major voice the European games industry. A graduate of the Harvard Business School, Chris worked at Gillette and McKinsey before becoming VP at games software maker Atari. In 1985 became a senior VP at Columbia Pictures. He was also an Executive VP of Sony Pictures. 

Alex Wrottesley and Tor McLaren, Near - a development and distribution platform that enables real-time streaming of rich 3D environments and massive user concurrency.

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