Cambridge firms’ strong show in San FranciscoOVER the last week, thousands of game developers from all over the world have descended upon the Moscone exhibition centre in San Francisco to discuss their latest game projects and discover the creative possibilities of new digital technologies. From small creative applications for iPhone to huge and ambitious next generation console projects, computer games are becoming ubiquitous and GDC is the place where creative digital technology is scrutinised and debated among the leading lights and wannabes of the ever-growing game development business.
The Cambridge game development community is well represented at GDC. More than 30 delegates are attending the show from companies such as
Most of these companies are members of Games Eden, the Cambridge-centred, regional game development networking organisation. Games Eden hosted an event at GDC on Wednesday March 25, with the intention of introducing our 800 employee-plus local creative digital entertainment hub to the wider global game development and publishing community. By all accounts, Games Eden, supported by sponsorship from EEDA, EEI, Screen East and FDMX is starting to bring recognition to the Cambridge region as a centre of games industry excellence. Game products such as Runescape, Heavenly Sword, Wallace and Grommit, the advanced middleware solution Enlighten from Geomerics and the augmented reality technologies delivered by Gameware to the CBBC gameshow BAMZOOKi are all helping to build a burgeoning digital creative community in the region. Support companies such as Universally Speaking are building businesses providing translation, localisation and product testing services to this new growth area. In some part, the establishment and growth of interactive software businesses is due to the prior existence of game computer manufacturers Sinclair and Acorn. Of course, Cambridge is also home to a strong range of technology companies including ARM, CSR, Broadcom, Microsoft, Motorola, Nokia and Sony.
Building the infrastructure to support a world-class creative digital community is supported at Government level in France, Canada, Australia
The Games Eden group has grown organically to become one of the largest creative technology hubs in the UK. Let’s hope that this area of growth in an otherwise bleak economic landscape is nurtured and harnessed for the benefit of our region. Posted on 02 Apr, 2009 - more Industry News
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